2021 was an incredibly busy year for us with many months seeing us run two and sometimes three CFSC/CRFSC courses a month across the Kootenay region. With so many facilities closed for COVID, finding training locations was a challenge sometimes but we made it work the best we could.
One thing that became very clear was that we needed to streamline our process from marketing to delivery both for our own sanity and also to ensure students received the best experience possible. Through our work in other sectors, we understand that not everyone wants to pick up the phone to talk so we have taken some time over winter to focus on enhancing our internal systems as a foundation to develop our business over 2022 and beyond. We have installed a Customer Relationship Management (CRM) system to better manage our waitlist and make sure no student gets missed when we are scheduling. We are also moving our website to a more functional platform that will allow us to develop and expand our services.
While we seek to deliver the same high-quality of service to all propsective students, the high-volume of demand during 2021 made clear that we are better placed to provide excellent service when we can manage that demand in advance, rather than reactively. You have probably noticed from our Facebook posts and local posters around the Creston area that we are strongly encouraging students to pre-register their interest with us. There is no cost to do so, and you can register online or by calling us or simply sending us a text message. Even if you are not looking to take a course until later in the year, the earlier that you register, the better we can serve you.
Demand for 2022 is already strong and our January and February courses sold out in less than 2 days. March is always a strange month for demand due to Spring Break; sometimes it is busier than ever and sometimes we simply use the time to clear down the waitlist. This year looks like there is still strong demand so there is the possibility of seeing 2 courses scheduled if the dates work for people. If you haven’t contacted us to register and are looking to take your CFSC, CRFSC or CORE in 2022, click here to complete the form and we will make contact with you.